One of our key missions is to support artists in bringing their work to people in new and engaging ways through the use of modern technologies. That’s why we were excited to collaborate with renowned Georgian photographer Mindia Midelashvili, who wanted to create an exhibition using his photographs and short documentary videos—one that would fully immerse the viewer in his journey through Africa and share the emotions he experienced along the way.
To achieve this, we mapped Mindia’s photographs onto the walls of the exhibition space, creating a powerful immersive effect. Together with Mindia, we developed the exhibition concept, defining the path visitors would take and where the experience should conclude. We also wrote the narrative script and composed an original soundtrack that enhanced the emotional impact of the visuals.
The final result, Mindia In Africa, became a living, immersive, story-driven journey that transported visitors to Africa alongside Mindia. What began as a photo exhibition was transformed into a truly vivid and unforgettable experience for the audience.
One of our key missions is to support artists in bringing their work to people in new and engaging ways through the use of modern technologies. That’s why we were excited to collaborate with renowned Georgian photographer Mindia Midelashvili, who wanted to create an exhibition using his photographs and short documentary videos—one that would fully immerse the viewer in his journey through Africa and share the emotions he experienced along the way.
