For Independence Day, we wanted to create something special. We discussed whether we could execute a project using our own resources, or possibly collaborate with a company that shares our vision and values.
Around that time, we received an offer from the company Industry to work on a joint project with the agency Supermarket, commissioned by the Bank of Georgia and dedicated to Georgia’s independence. Although we typically don't take on isolated video productions, in this case, the technical assignment directly involved us. The goal was to use artificial intelligence to realistically transfer the actual faces of historical figures—based on archival photographs—onto actors’ faces in live-action footage.
Like many multimedia artists and companies, we are actively exploring AI as a new creative tool. And since the video’s message and values aligned with our own perspective on Georgian independence, we decided to take part in the project. To achieve this, we used several open-source AI platforms, 3D modelling, and computer graphics. As a result, the real historical faces were seamlessly transferred onto the actors’ faces.