The day came when our skills, creativity, energy, and strength were faced with a new challenge. One fine evening, our partner event company “Kedi/Momentum Georgia” reached out and asked us to take part in the Lotus launch event. In an extremely short time, we had to put together two
audio-visual shows
for Lotus Cars. Georgia is one of the first countries where Lotus Cars entered the market and held a presentation. This made our responsibility even greater, as we had to create a kind of standard for presenting the brand. For the ribbon-cutting ceremony, we
composed a musical piece
that precisely conveyed the character of the brand and the overall mood of the event. We created a
lighting show
that unfolded in sync with the music and as guests entered the showroom, reflected the brand’s character by accentuating its colours.
After completing this part, to introduce the guests to the brand’s core values, deep roots, history, new vision and global ambitions: we wrote a narrative, recorded and refined both the narration and the Foley and specific sound effects and based on the narrative, we built a 9-minute
audio-visual show
that played on the massive LED screen installed in the showroom and extended onto the LED pillars mounted on the sides, which also served as additional lighting and created an
immersive effect
in the space. On the three cars placed in front of the main LED screen, we created a
3D projection
that blended naturally with the narrative. This is what created the presentation’s climactic moment, when the three cars standing in the showroom, covered with special cloths, came to life right before the guests eyes, using colours and graphic visuals to express the character and energy that make Lotus Cars so special.
After the narrative ended, the hosts guided the guests from the showroom into a separate presentation area. At the entrance, using nets and projection, we created a layered
installation
that set the tone and prepared guests for this unique encounter with Lotus.
In the end, the Lotus Cars presentation became one of the most impressive, complex and successful projects we have ever completed in such a short time - a project we are proud of and thus we are delighted to share the photo and video material with you.
The day came when our skills, creativity, energy, and strength were faced with a new challenge. One fine evening, our partner event company “Kedi/Momentum Georgia” reached out and asked us to take part in the Lotus launch event. In an extremely short time, we had to put together two
audio-visual shows
for Lotus Cars. Georgia is one of the first countries where Lotus Cars entered the market and held a presentation. This made our responsibility even greater, as we had to create a kind of standard for presenting the brand. For the ribbon-cutting ceremony, we
composed a musical piece
that precisely conveyed the character of the brand and the overall mood of the event. We created a
lighting show
that unfolded in sync with the music and as guests entered the showroom, reflected the brand’s character by accentuating its colours.
