Social Cafe "Mziuri"

In the summer, it was announced that the city hall would not renew its contract with the successful social cafe Mziuri and planned to auction off t...

In the summer, it was announced that the city hall would not renew its contract with the successful social cafe Mziuri and planned to auction off the building. As a company with a strong sense of social responsibility , we felt it was our duty to share the story of cafe Mziuri in a unique and meaningful way. To do this, we reached out to the cafe’s founder, Ana Goguadze.

First, we conducted an in-depth research of the cafe’s history , selected relevant archival materials, developed the concept for an audio-visual show and decided to let the building itself become the narrator - to have the cafe tell its own story.

To achieve this, we fully scanned the structure, created a 3D-generated model and wrote a narrative script . We then set up a projection screen across one side of the building’s facade and mapped visuals onto the entire structure. The result was a talking cafe - one that told its own story directly to the public.